In 2014, Little Joe signed to be a spokesman for Blue Cross/Blue Shield. Blue Cross/Blue Shield is committed to raising awareness in the community about the importance of enrolling in health insurance. Little Joe has been a national spokesman for Coca Cola Classic, GMC Trucks, Quaker Oats and Tony Lama Boots. Also in 1997, he signed on to be a spokesperson and endorse the Tohono Oʼodham Nation through the Desert Diamond Casino in Tucson, AZ.
SMITHSONIAN INSTITUTE, WASHINGTON, D.C. In the last decade Little Joe & La Familia has been invited by the Smithsonian Institute on several occasions to perform on the grounds of the National Museum of American History during National Hispanic Heritage Week. In addition to Little Joe's performances, he was asked to conduct a workshop on Tex-Mex Music for students from all over the world. The workshop was videotaped and now is part of the Smithsonian Educational Catalog. Educational organizations, such as schools both public or private, may request these videotapes from the Smithsonian Institute. For all of his hard work and commitment to the Smithsonian Institute, Little Joe has received a special lifetime achievement award from the Smithsonian.
KENNEDY CENTER, WASHINGTON, D.C. In 1997, Little Joe and La Familia performed for a national television broadcast For the Hispanic Heritage Week at the Kennedy Center.
THE NATIONAL ANTHEM Throughout Little Joeʼs career, he has been invited to perform the national anthem for Secretary of Defense Carlucci at the Pentagon and for Andrews Air Force Base during the Diez y Seis de Septiembre Hispanic Celebration. He has been invited to perform the national anthem across the country at special events such as:
BOXING: World Boxing Association Matches
FOOTBALL: World Football League at Alamo Stadium, San Antonio Riders vs. Frankfurt Germany
BASEBALL: Major League Baseball at the Houston Astrodome, L.A. Dodgers vs. Houston Astros
BASKETBALL: NBA Basketball at The Summit in Houston, Texas, San Antonio Spurs vs. Houston Rockets